Expert Advice: 7 Tips To Sell Your Wedding Dress

Now that wedding season is winding down and wedding bills are piling up, we chatted with our friends at to get some tips on how to recover some money from your recent wedding. Their number one piece of advice is to consider selling your wedding dress (and other wedding items) online!

Used Vera Wang WV351011 Wedding Dress
Vera Wang VW351011 wedding dress Being sold on SmartBride Boutique

If you do decide to sell your wedding dress, wedding accessories and wedding décor items online, you can:
• Recover about 50% of the cost of your items
• Clear up space to make room for shared closets
• Love the Earth! Recycling a wedding gown reduces carbon emissions from shipping
• Get karma points by helping another bride saveon her wedding

Sounds great, but wondering how to get started? Here are 7 tips to help you sell your wedding dress:

1. There’s no time like the present!
Post your dress for sale as soon after your wedding as possible. You’re not going to wear it again, so why leave it hanging in your closet? Used dresses continue to hold their resale value for roughly 2 – 3 years after they’re purchased and worn (depending on the style) but generally sell for the most money within the first year when they are most current.

2. Price it Right
Many recently married brides wonder what exactly to sell their dress for. Here’s our recommended pricing guideline:
• 50 – 70% of the original value for a NEW designer gown that’s still in stores
• 50% of original value for a USED designer gown from the last two years
• 30% to 40% of original value for a USED custom-made gown
• Reduce the price further if your dress has not been cleaned, is stained/damaged or is more than two years old

3. Use a Fabulous Photo
Buyers will want to see your dress looking its best, so be sure to use photos that show it off! After all, it could be someone else’s dream wedding dress!

When selling your dress online it’s best to include:

A full length picture of the front & back of your dress (preferably on a person or mannequin)
• A close-up picture of any detailing, beading or embellishments on your dress
• A close-up picture of any damage or stains on the dress (if applicable)
• A picture from the manufacturer

Posting less than stellar photos (i.e. on a hanger, a badly lit photo etc.) or no photo at all, will make it more difficult for the bride-to-be to visualize the dress and could hurt your chances of selling.

4. Be Specific
• Brides will be scanning many listings in their search for a wedding dress, so providing more information will likely sell your dress more quickly
• Be specific about color, brand and model number. Often, brides-to-be will try the dress on in a store before they search online for a budget-friendly version, so the more information you can provide, the better.

5. List any Alterations
It’s important to be up-front about the condition of your dress. Describe any alterations that were made and specify whether or not they’re reversible.

For example, the original dress might have been a size 10, but if it was altered to fit a size 6, buyers need to know. Letbrides-to-beknow of any damage to the dress such as stains, tears or runs. Be honest and you won’t waste your time or their time.

6. Get it Cleaned
It’s important to clean your dress right away. A clean dress shows that you have cared for and loved your dress, and helps it present better.

7. Be Prepared to Sell!
Once your dress is posted with great pictures and all the details, ensure both you and your home are ready to show the dress to potential buyers.

3 easy steps to prepare for the sale:
• Make time to meet interested brides-to-be. Try to be available on evenings and weekends if possible.
• Create a place for brides-to-be to try on the dress, preferably a private space with a full length mirror.
• Be ready to negotiate the price and know your limits so you can make decisions on-the-spot.

About Smart Bride Boutique: is a premium wedding classifieds website where brides can buy, sell and save on everything wedding, from new and used wedding dresses and bridesmaid dresses to wedding décor and accessories. Create the wedding day of your dreams on a realistic budget without sacrificing designer names, fabulous style or the environment.

Have you ever considered selling your dress?  What would you do with the money you made back from its sale….pay down wedding debt or purchase something for your new home?

One thought on “Expert Advice: 7 Tips To Sell Your Wedding Dress

  1. Wedding Etiquette

    Having the gown cleaned is a great tip, just make sure that the company you choose to clean it is experienced with formal wear. Dresses with lots of adornments, hemlines, etc, need special attention. I recommend The Wedding Gown Preservation Company. They’re in business 100 years now and I used them to clean my dress many years later and also my christening gown and my daughter’s communion dress.


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Advice dispensed with class and a little sass. Everything from how to cope with post-wedding blues to the best ways to entertain and enjoy life as a MRS.!